The problem

You can see the queue, not the wait

  • Perceived waiting isn't data

    The customer says they waited half an hour, the clerk says ten minutes. Without an objective measure you can't tell who's right, or whether service is getting worse.

  • Walk-outs are invisible

    Someone who comes in, sees a full waiting room and leaves leaves no trace in your management system. It's a lost customer no report shows you.

  • One more counter, but when?

    Without knowing on which days and at which hours waiting goes over the limit, shifts are planned on gut feeling and counters are left unstaffed right at the peaks.

How it works

How we measure waiting and manage queues

Waiting is measured from the moment a customer enters the waiting area to the moment they reach the counter.

1

We draw the areas

On a snapshot from each camera we mark the waiting area, the queue and each counter.

2

We link waiting area and counter

The customer is tracked anonymously from the waiting area to the counter, even when the two are covered by different cameras.

3

We calculate waiting, queue and walk-outs

For every customer served we measure how long they waited; anyone who leaves the waiting area without reaching a counter counts as a walk-out.

4

You get an alert when it matters

Set a threshold, say more than 6 people in the queue, and get a notification by email and in the notification centre.

What you measure

What you measure at the counter

Wait before service

Average, median and P95 from waiting area to counter: P95 shows how long your unluckiest customers wait.

Live queue

How many people are waiting right now, and how the queue changes through the day.

Walk-outs

People who leave the waiting area without being served, by hour and by day.

Customers served

People who waited and then reached the counter.

Funnel per counter

Customers served and type of transaction, counter by counter, next to the whole-store funnel.

Queue and wait alerts

Thresholds you choose, checked as often as every 5 minutes and only during opening hours.

An example

Tuesday, 5 pm

Two counters open, the waiting area fills up as offices close. Here's what the dashboard shows.

Median wait
3′40″
P95 wait
9′15″
In the queue now
7 people
Walk-outs in the last hour
4

Illustrative example.

Who it's for

The same metrics, read through the questions of your industry.

  • Counter-service shops

    Gold buyers, pharmacies, phone shops, branches: waiting and service measured counter by counter.

  • Food service

    Queues at the till, at pickup and at the drive-thru during peak hours.

  • Retail & chains

    Checkout queues at peak times, to open another till at the right moment.

Privacy

We measure flows, not people.

Only anonymous, aggregated data

Numbers leave the store, not images.

No identification

Demographic data only in aggregate, optional, and enabled only after an assessment with your DPO.

Staff are not counted

Employees are automatically excluded from every number.

In-store processing, EU hosting

Images stay on site; aggregated data is hosted in Europe.

Frequently asked questions

For every customer served we measure the time between entering the waiting area and reaching the counter. The dashboard shows the average, median and P95, by time slot, day and counter.

Related solutions

  • Real-time occupancy

    Live counters, average and peak occupancy per area, and alerts when you exceed capacity.

  • Heatmaps and zones

    Movement heatmaps and dwell time by zone: average, median, P95 and engaged customers.

  • People counting

    Unique visitors and entries per door, hour by hour, from the IP cameras you already have, with staff excluded.

30 days of real data from your store.

See the numbers first, then decide. We start with one store, using the cameras you already have.

Request the Pilot Program